diff --git a/rhodecode/__init__.py b/rhodecode/__init__.py
--- a/rhodecode/__init__.py
+++ b/rhodecode/__init__.py
@@ -19,11 +19,15 @@
 import os
 import datetime
 import collections
+import logging
+
 
 now = datetime.datetime.now()
 now = now.strftime("%Y-%m-%d %H:%M:%S") + '.' + f"{int(now.microsecond/1000):03d}"
 
-print(f'{now} Starting RhodeCode imports...')
+log = logging.getLogger(__name__)
+log.debug(f'{now} Starting RhodeCode imports...')
+
 
 VERSION = tuple(open(os.path.join(
     os.path.dirname(__file__), 'VERSION')).read().split('.'))