diff --git a/rhodecode/config/middleware.py b/rhodecode/config/middleware.py
--- a/rhodecode/config/middleware.py
+++ b/rhodecode/config/middleware.py
@@ -212,6 +212,7 @@ def includeme(config):
     config.include('pyramid_mako')
     config.include('pyramid_beaker')
     config.include('rhodecode.admin')
+    config.include('rhodecode.integrations')
     config.include('rhodecode.authentication')
     config.include('rhodecode.login')
     config.include('rhodecode.tweens')
diff --git a/rhodecode/events/base.py b/rhodecode/events/base.py
--- a/rhodecode/events/base.py
+++ b/rhodecode/events/base.py
@@ -39,8 +39,9 @@ class RhodecodeEventSchema(Schema):
     Marshmallow schema for a rhodecode event
     """
     utc_timestamp = fields.DateTime()
-    acting_user = fields.Nested(UserSchema)
-    acting_ip = fields.Str()
+    actor = fields.Nested(UserSchema)
+    actor_ip = fields.Str()
+    name = fields.Str(attribute='name')
 
 
 class RhodecodeEvent(object):
@@ -54,13 +55,13 @@ class RhodecodeEvent(object):
         self.utc_timestamp = datetime.utcnow()
 
     @property
-    def acting_user(self):
+    def actor(self):
         if self.request:
             return self.request.user.get_instance()
         return SYSTEM_USER
 
     @property
-    def acting_ip(self):
+    def actor_ip(self):
         if self.request:
             return self.request.user.ip_addr
         return '<no ip available>'
diff --git a/rhodecode/events/repo.py b/rhodecode/events/repo.py
--- a/rhodecode/events/repo.py
+++ b/rhodecode/events/repo.py
@@ -18,11 +18,11 @@
 
 from marshmallow import Schema, fields
 
-from rhodecode.model.db import Repository, Session
+from rhodecode.model.db import User, Repository, Session
 from rhodecode.events.base import RhodecodeEvent
 
 
-def get_pull_request_url(repo):
+def get_repo_url(repo):
     from rhodecode.model.repo import RepoModel
     return RepoModel().get_url(repo)
 
@@ -33,14 +33,14 @@ class RepositorySchema(Schema):
     """
     repo_id = fields.Integer()
     repo_name = fields.Str()
-    url = fields.Function(get_pull_request_url)
+    url = fields.Function(get_repo_url)
 
 
 class RepoEventSchema(RhodecodeEvent.MarshmallowSchema):
     """
     Marshmallow schema for a repository event
     """
-    repository = fields.Nested(RepositorySchema)
+    repo = fields.Nested(RepositorySchema)
 
 
 class RepoEvent(RhodecodeEvent):
@@ -100,14 +100,14 @@ class RepoVCSEvent(RepoEvent):
         super(RepoVCSEvent, self).__init__(self.repo)
 
     @property
-    def acting_user(self):
+    def actor(self):
         if self.extras.get('username'):
-            return User.get_by_username(extras['username'])
+            return User.get_by_username(self.extras['username'])
 
     @property
-    def acting_ip(self):
+    def actor_ip(self):
         if self.extras.get('ip'):
-            return User.get_by_username(extras['ip'])
+            return self.extras['ip']
 
 
 class RepoPrePullEvent(RepoVCSEvent):
diff --git a/rhodecode/model/pull_request.py b/rhodecode/model/pull_request.py
--- a/rhodecode/model/pull_request.py
+++ b/rhodecode/model/pull_request.py
@@ -749,7 +749,7 @@ class PullRequestModel(BaseModel):
         return ids_to_add, ids_to_remove
 
     def get_url(self, pull_request):
-        return url('pullrequest_show', repo_name=self.target_repo.repo_name,
+        return h.url('pullrequest_show', repo_name=self.target_repo.repo_name,
                                        pull_request_id=self.pull_request_id,
                                        qualified=True)
 
diff --git a/rhodecode/model/repo.py b/rhodecode/model/repo.py
--- a/rhodecode/model/repo.py
+++ b/rhodecode/model/repo.py
@@ -142,7 +142,7 @@ class RepoModel(BaseModel):
         return None
 
     def get_url(self, repo):
-        return url('summary_home', repo_name=repo.repo_name, qualified=True)
+        return h.url('summary_home', repo_name=repo.repo_name, qualified=True)
 
     def get_users(self, name_contains=None, limit=20, only_active=True):
         # TODO: mikhail: move this method to the UserModel.
diff --git a/rhodecode/tests/events/test_pullrequest.py b/rhodecode/tests/events/test_pullrequest.py
--- a/rhodecode/tests/events/test_pullrequest.py
+++ b/rhodecode/tests/events/test_pullrequest.py
@@ -31,6 +31,23 @@ from rhodecode.events import (
     PullRequestCloseEvent,
 )
 
+# TODO: dan: make the serialization tests complete json comparisons
+@pytest.mark.backends("git", "hg")
+@pytest.mark.parametrize('EventClass', [
+    PullRequestCreateEvent,
+    PullRequestUpdateEvent,
+    PullRequestReviewEvent,
+    PullRequestMergeEvent,
+    PullRequestCloseEvent,
+])
+def test_pullrequest_events_serialized(pr_util, EventClass):
+    pr = pr_util.create_pull_request()
+    event = EventClass(pr)
+    data = event.as_dict()
+    assert data['name'] == EventClass.name
+    assert data['repo']['repo_name'] == pr.target_repo.repo_name
+    assert data['pullrequest']['pull_request_id'] == pr.pull_request_id
+
 
 @pytest.mark.backends("git", "hg")
 def test_create_pull_request_events(pr_util):
diff --git a/rhodecode/tests/events/test_repo.py b/rhodecode/tests/events/test_repo.py
--- a/rhodecode/tests/events/test_repo.py
+++ b/rhodecode/tests/events/test_repo.py
@@ -49,6 +49,39 @@ def scm_extras(user_regular, repo_stub):
     return extras
 
 
+# TODO: dan: make the serialization tests complete json comparisons
+@pytest.mark.parametrize('EventClass', [
+    RepoPreCreateEvent, RepoCreatedEvent,
+    RepoPreDeleteEvent, RepoDeletedEvent,
+])
+def test_repo_events_serialized(repo_stub, EventClass):
+    event = EventClass(repo_stub)
+    data = event.as_dict()
+    assert data['name'] == EventClass.name
+    assert data['repo']['repo_name'] == repo_stub.repo_name
+
+
+@pytest.mark.parametrize('EventClass', [
+    RepoPrePullEvent, RepoPullEvent, RepoPrePushEvent
+])
+def test_vcs_repo_events_serialize(repo_stub, scm_extras, EventClass):
+    event = EventClass(repo_name=repo_stub.repo_name, extras=scm_extras)
+    data = event.as_dict()
+    assert data['name'] == EventClass.name
+    assert data['repo']['repo_name'] == repo_stub.repo_name
+
+
+
+@pytest.mark.parametrize('EventClass', [RepoPushEvent])
+def test_vcs_repo_events_serialize(repo_stub, scm_extras, EventClass):
+    event = EventClass(repo_name=repo_stub.repo_name,
+                       pushed_commit_ids=scm_extras['commit_ids'],
+                       extras=scm_extras)
+    data = event.as_dict()
+    assert data['name'] == EventClass.name
+    assert data['repo']['repo_name'] == repo_stub.repo_name
+
+
 def test_create_delete_repo_fires_events(backend):
     with EventCatcher() as event_catcher:
         repo = backend.create_repo()
@@ -77,3 +110,4 @@ def test_push_fires_events(scm_extras):
     with EventCatcher() as event_catcher:
         hooks_base.post_pull(scm_extras)
     assert event_catcher.events_types == [RepoPullEvent]
+