diff --git a/rhodecode/apps/my_account/views/my_account.py b/rhodecode/apps/my_account/views/my_account.py
--- a/rhodecode/apps/my_account/views/my_account.py
+++ b/rhodecode/apps/my_account/views/my_account.py
@@ -496,6 +496,7 @@ class MyAccountView(BaseAppView, DataGri
         if not user_bookmark:
             raise HTTPFound(redirect_url)
 
+        # repository set
         if user_bookmark.repository:
             repo_name = user_bookmark.repository.repo_name
             base_redirect_url = h.route_path(
@@ -506,7 +507,7 @@ class MyAccountView(BaseAppView, DataGri
                     .safe_substitute({'repo_url': base_redirect_url})
             else:
                 redirect_url = base_redirect_url
-
+        # repository group set
         elif user_bookmark.repository_group:
             repo_group_name = user_bookmark.repository_group.group_name
             base_redirect_url = h.route_path(
@@ -517,9 +518,11 @@ class MyAccountView(BaseAppView, DataGri
                     .safe_substitute({'repo_group_url': base_redirect_url})
             else:
                 redirect_url = base_redirect_url
-
+        # custom URL set
         elif user_bookmark.redirect_url:
-            redirect_url = user_bookmark.redirect_url
+            server_url = h.route_url('home').rstrip('/')
+            redirect_url = string.Template(user_bookmark.redirect_url) \
+                .safe_substitute({'server_url': server_url})
 
         log.debug('Redirecting bookmark %s to %s', user_bookmark, redirect_url)
         raise HTTPFound(redirect_url)
diff --git a/rhodecode/templates/admin/my_account/my_account_bookmarks.mako b/rhodecode/templates/admin/my_account/my_account_bookmarks.mako
--- a/rhodecode/templates/admin/my_account/my_account_bookmarks.mako
+++ b/rhodecode/templates/admin/my_account/my_account_bookmarks.mako
@@ -23,8 +23,11 @@
                         <label class="btn-link btn-danger">${_('Clear')}:</label>
                         ${h.checkbox('remove', value=True)}
                     </div>
-         </div>
+                </div>
             </div>
+            <p class="help-block help-block-inline" >
+                ${_('Server URL is available as ${server_url} variable. E.g. Redirect url: ${server_url}/_admin/exception_tracker')}
+            </p>
 
             <div class="label">
                 <label for="redirect_url">${_('Redirect URL')}:</label>