diff --git a/rhodecode/integrations/__init__.py b/rhodecode/integrations/__init__.py
--- a/rhodecode/integrations/__init__.py
+++ b/rhodecode/integrations/__init__.py
@@ -20,7 +20,7 @@
 
 import logging
 from rhodecode.integrations.registry import IntegrationTypeRegistry
-from rhodecode.integrations.types import slack
+from rhodecode.integrations.types import webhook, slack
 
 log = logging.getLogger(__name__)
 
@@ -29,7 +29,12 @@ log = logging.getLogger(__name__)
 # VCS's not having a pyramid context - move it to pyramid app configuration
 # includeme level later to allow per instance integration setup
 integration_type_registry = IntegrationTypeRegistry()
-integration_type_registry.register_integration_type(slack.SlackIntegrationType)
+
+integration_type_registry.register_integration_type(
+    webhook.WebhookIntegrationType)
+integration_type_registry.register_integration_type(
+    slack.SlackIntegrationType)
+
 
 def integrations_event_handler(event):
     """
diff --git a/rhodecode/integrations/types/webhook.py b/rhodecode/integrations/types/webhook.py
new file mode 100644
--- /dev/null
+++ b/rhodecode/integrations/types/webhook.py
@@ -0,0 +1,106 @@
+# -*- coding: utf-8 -*-
+
+# Copyright (C) 2012-2016  RhodeCode GmbH
+#
+# This program is free software: you can redistribute it and/or modify
+# it under the terms of the GNU Affero General Public License, version 3
+# (only), as published by the Free Software Foundation.
+#
+# This program is distributed in the hope that it will be useful,
+# but WITHOUT ANY WARRANTY; without even the implied warranty of
+# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+# GNU General Public License for more details.
+#
+# You should have received a copy of the GNU Affero General Public License
+# along with this program.  If not, see <http://www.gnu.org/licenses/>.
+#
+# This program is dual-licensed. If you wish to learn more about the
+# RhodeCode Enterprise Edition, including its added features, Support services,
+# and proprietary license terms, please see https://rhodecode.com/licenses/
+
+from __future__ import unicode_literals
+
+import logging
+import requests
+import colander
+from celery.task import task
+from mako.template import Template
+
+from rhodecode import events
+from rhodecode.translation import lazy_ugettext
+from rhodecode.integrations.types.base import IntegrationTypeBase
+from rhodecode.integrations.schema import IntegrationSettingsSchemaBase
+
+log = logging.getLogger()
+
+
+class WebhookSettingsSchema(IntegrationSettingsSchemaBase):
+    url = colander.SchemaNode(
+        colander.String(),
+        title=lazy_ugettext('Webhook URL'),
+        description=lazy_ugettext('URL of the webhook to receive POST event.'),
+        default='',
+        validator=colander.url,
+        placeholder='https://www.example.com/webhook',
+        widget='string'
+    )
+    secret_token = colander.SchemaNode(
+        colander.String(),
+        title=lazy_ugettext('Secret Token'),
+        description=lazy_ugettext('String used to validate received payloads.'),
+        default='',
+        placeholder='secret_token',
+        widget='string'
+    )
+
+
+class WebhookIntegrationType(IntegrationTypeBase):
+    key = 'webhook'
+    display_name = lazy_ugettext('Webhook')
+    valid_events = [
+        events.PullRequestCloseEvent,
+        events.PullRequestMergeEvent,
+        events.PullRequestUpdateEvent,
+        events.PullRequestCommentEvent,
+        events.PullRequestReviewEvent,
+        events.PullRequestCreateEvent,
+        events.RepoPushEvent,
+        events.RepoCreateEvent,
+    ]
+
+    @classmethod
+    def settings_schema(cls):
+        schema = WebhookSettingsSchema()
+        schema.add(colander.SchemaNode(
+            colander.Set(),
+            widget='checkbox_list',
+            choices=sorted([e.name for e in cls.valid_events]),
+            description="Events activated for this integration",
+            name='events'
+        ))
+        return schema
+
+    def send_event(self, event):
+        log.debug('handling event %s with webhook integration %s',
+            event.name, self)
+
+        if event.__class__ not in self.valid_events:
+            log.debug('event not valid: %r' % event)
+            return
+
+        if event.name not in self.settings['events']:
+            log.debug('event ignored: %r' % event)
+            return
+
+        data = event.as_dict()
+        post_to_webhook(data, self.settings)
+
+
+@task(ignore_result=True)
+def post_to_webhook(data, settings):
+    log.debug('sending event:%s to webhook %s', data['name'], settings['url'])
+    resp = requests.post(settings['url'], json={
+        'token': settings['secret_token'],
+        'event': data
+    })
+    resp.raise_for_status()  # raise exception on a failed request