diff --git a/rhodecode/__init__.py b/rhodecode/__init__.py
--- a/rhodecode/__init__.py
+++ b/rhodecode/__init__.py
@@ -51,7 +51,7 @@ PYRAMID_SETTINGS = {}
 EXTENSIONS = {}
 
 __version__ = ('.'.join((str(each) for each in VERSION[:3])))
-__dbversion__ = 82  # defines current db version for migrations
+__dbversion__ = 83  # defines current db version for migrations
 __platform__ = platform.system()
 __license__ = 'AGPLv3, and Commercial License'
 __author__ = 'RhodeCode GmbH'
diff --git a/rhodecode/lib/dbmigrate/versions/083_version_4_11_0.py b/rhodecode/lib/dbmigrate/versions/083_version_4_11_0.py
new file mode 100644
--- /dev/null
+++ b/rhodecode/lib/dbmigrate/versions/083_version_4_11_0.py
@@ -0,0 +1,41 @@
+import logging
+
+from sqlalchemy import *
+
+from rhodecode.model import meta
+from rhodecode.lib.dbmigrate.versions import _reset_base, notify
+
+log = logging.getLogger(__name__)
+
+
+def upgrade(migrate_engine):
+    """
+    Upgrade operations go here.
+    Don't create your own engine; bind migrate_engine to your metadata
+    """
+    _reset_base(migrate_engine)
+    from rhodecode.lib.dbmigrate.schema import db_4_11_0_0 as db
+
+    review_rule_table = db.RepoReviewRule.__table__
+
+    target_branch_pattern = Column(
+        "target_branch_pattern",
+        UnicodeText().with_variant(UnicodeText(255), 'mysql'), default=u'*')
+    target_branch_pattern.create(table=review_rule_table)
+
+    review_rule_name = Column('review_rule_name', String(255))
+    review_rule_name.create(table=review_rule_table)
+
+    # issue fixups
+    fixups(db, meta.Session)
+
+
+def downgrade(migrate_engine):
+    meta = MetaData()
+    meta.bind = migrate_engine
+
+
+def fixups(models, _SESSION):
+    pass
+
+
diff --git a/rhodecode/model/db.py b/rhodecode/model/db.py
--- a/rhodecode/model/db.py
+++ b/rhodecode/model/db.py
@@ -4127,7 +4127,9 @@ class RepoReviewRule(Base, BaseModel):
         "repo_id", Integer(), ForeignKey('repositories.repo_id'))
     repo = relationship('Repository', backref='review_rules')
 
+    review_rule_name = Column('review_rule_name', String(255))
     _branch_pattern = Column("branch_pattern", UnicodeText().with_variant(UnicodeText(255), 'mysql'), default=u'*')  # glob
+    _target_branch_pattern = Column("target_branch_pattern", UnicodeText().with_variant(UnicodeText(255), 'mysql'), default=u'*')  # glob
     _file_pattern = Column("file_pattern", UnicodeText().with_variant(UnicodeText(255), 'mysql'), default=u'*')  # glob
 
     use_authors_for_review = Column("use_authors_for_review", Boolean(), nullable=False, default=False)
@@ -4138,19 +4140,28 @@ class RepoReviewRule(Base, BaseModel):
     rule_users = relationship('RepoReviewRuleUser')
     rule_user_groups = relationship('RepoReviewRuleUserGroup')
 
-    @hybrid_property
-    def branch_pattern(self):
-        return self._branch_pattern or '*'
-
     def _validate_glob(self, value):
         re.compile('^' + glob2re(value) + '$')
 
-    @branch_pattern.setter
-    def branch_pattern(self, value):
+    @hybrid_property
+    def source_branch_pattern(self):
+        return self._branch_pattern or '*'
+
+    @source_branch_pattern.setter
+    def source_branch_pattern(self, value):
         self._validate_glob(value)
         self._branch_pattern = value or '*'
 
     @hybrid_property
+    def target_branch_pattern(self):
+        return self._target_branch_pattern or '*'
+
+    @target_branch_pattern.setter
+    def target_branch_pattern(self, value):
+        self._validate_glob(value)
+        self._target_branch_pattern = value or '*'
+
+    @hybrid_property
     def file_pattern(self):
         return self._file_pattern or '*'
 
@@ -4159,7 +4170,7 @@ class RepoReviewRule(Base, BaseModel):
         self._validate_glob(value)
         self._file_pattern = value or '*'
 
-    def matches(self, branch, files_changed):
+    def matches(self, source_branch, target_branch, files_changed):
         """
         Check if this review rule matches a branch/files in a pull request
 
@@ -4167,13 +4178,21 @@ class RepoReviewRule(Base, BaseModel):
         :param files_changed: list of file paths changed in the pull request
         """
 
-        branch = branch or ''
+        source_branch = source_branch or ''
+        target_branch = target_branch or ''
         files_changed = files_changed or []
 
         branch_matches = True
-        if branch:
-            branch_regex = re.compile('^' + glob2re(self.branch_pattern) + '$')
-            branch_matches = bool(branch_regex.search(branch))
+        if source_branch or target_branch:
+            source_branch_regex = re.compile(
+                '^' + glob2re(self.source_branch_pattern) + '$')
+            target_branch_regex = re.compile(
+                '^' + glob2re(self.target_branch_pattern) + '$')
+
+            branch_matches = (
+                    bool(source_branch_regex.search(source_branch)) and
+                    bool(target_branch_regex.search(target_branch))
+            )
 
         files_matches = True
         if self.file_pattern != '*':
diff --git a/rhodecode/public/css/main.less b/rhodecode/public/css/main.less
--- a/rhodecode/public/css/main.less
+++ b/rhodecode/public/css/main.less
@@ -1335,9 +1335,14 @@ table.integrations {
     width: 100%;
     overflow: auto;
 }
+
+.reviewer_reason_container {
+  padding-left: 20px;
+}
+
 .reviewer_reason {
-    padding-left: 20px;
 }
+
 .reviewer_status {
     display: inline-block;
     vertical-align: top;
diff --git a/rhodecode/templates/pullrequests/pullrequest_show.mako b/rhodecode/templates/pullrequests/pullrequest_show.mako
--- a/rhodecode/templates/pullrequests/pullrequest_show.mako
+++ b/rhodecode/templates/pullrequests/pullrequest_show.mako
@@ -340,7 +340,7 @@
         ## REVIEWERS
         <div class="reviewers-title block-right">
           <div class="pr-details-title">
-              ${_('Pull request reviewers')}
+              ${_('Pull request reviewers')} / <a href="#toggleReasons" onclick="$('.reviewer_reason').toggle(); return false">${_('show reasons')}</a>
               %if c.allowed_to_update:
                 <span id="open_edit_reviewers" class="block-right action_button last-item">${_('Edit')}</span>
               %endif
@@ -351,7 +351,7 @@
             <input type="hidden" name="__start__" value="review_members:sequence">
             <ul id="review_members" class="group_members">
             %for member,reasons,mandatory,status in c.pull_request_reviewers:
-              <li id="reviewer_${member.user_id}" class="reviewer_entry">
+              <li id="reviewer_${member.user_id}">
                 <div class="reviewers_member">
                     <div class="reviewer_status tooltip" title="${h.tooltip(h.commit_status_lbl(status[0][1].status if status else 'not_reviewed'))}">
                       <div class="${'flag_status %s' % (status[0][1].status if status else 'not_reviewed')} pull-left reviewer_member_status"></div>
@@ -361,11 +361,14 @@
                   </div>
                   <input type="hidden" name="__start__" value="reviewer:mapping">
                   <input type="hidden" name="__start__" value="reasons:sequence">
+                  % if reasons:
+                  <div class="reviewer_reason_container">
                   %for reason in reasons:
-                  <div class="reviewer_reason">- ${reason}</div>
+                  <div class="reviewer_reason" style="display: none">- ${reason}</div>
                   <input type="hidden" name="reason" value="${reason}">
-
                   %endfor
+                  </div>
+                  % endif
                   <input type="hidden" name="__end__" value="reasons:sequence">
                   <input id="reviewer_${member.user_id}_input" type="hidden" value="${member.user_id}" name="user_id" />
                   <input type="hidden" name="mandatory" value="${mandatory}"/>