diff --git a/Makefile b/Makefile
--- a/Makefile
+++ b/Makefile
@@ -53,6 +53,13 @@ dev-env:
 	pip install --no-index --find-links=/home/rhodecode/.cache/pip/wheels -r requirements.txt -r requirements_test.txt -r requirements_debug.txt
 	pip install -e .
 
+
+.PHONY: dev-srv
+## run develop server instance
+dev-srv:
+	pserve --reload .dev/dev.ini
+
+
 # Default command on calling make
 .DEFAULT_GOAL := show-help