diff --git a/boards/models/tag.py b/boards/models/tag.py
--- a/boards/models/tag.py
+++ b/boards/models/tag.py
@@ -7,6 +7,8 @@ from django.db.models import Count
 MAX_TAG_FONT = 1
 MIN_TAG_FONT = 0.2
 
+TAG_POPULARITY_MULTIPLIER = 10
+
 OPENING_POST_POPULARITY = 0.1
 REPLY_POPULARITY = 0.005
 ARCHIVE_POPULARITY_MODIFIER = 0.1
@@ -82,7 +84,8 @@ class Tag(models.Model):
 
         popularity = self.get_popularity()
 
-        font_value = MIN_TAG_FONT + popularity
+        font_value = popularity * TAG_POPULARITY_MULTIPLIER
+	font_value = max(font_value, MIN_TAG_FONT)
         font_value = min(font_value, MAX_TAG_FONT)
 
         return str(font_value)