diff --git a/boards/static/js/thread_update.js b/boards/static/js/thread_update.js
--- a/boards/static/js/thread_update.js
+++ b/boards/static/js/thread_update.js
@@ -121,8 +121,13 @@ function getThreadDiff() {
                 updateMetadataPanel();
             }
 
-            updateBumplimitProgress(addedPostCount);
-            showNewPostsTitle(addedPostCount);
+            if (addedPostCount > 0) {
+                updateBumplimitProgress(addedPostCount);
+            }
+
+            if (updatedPosts.length > 0) {
+                showNewPostsTitle(addedPostCount);
+            }
 
             // TODO Process removed posts if any
             $('.metapanel').attr('data-last-update', data.last_update);
@@ -254,7 +259,14 @@ function showNewPostsTitle(newPostCount)
             documentOriginalTitle = document.title;
         }
         unreadPosts = unreadPosts + newPostCount;
-        document.title = '[' + unreadPosts + '] ' + documentOriginalTitle;
+
+        var newTitle = '* ';
+        if (unreadPosts > 0) {
+            newTitle += '[' + unreadPosts + '] ';
+        }
+        newTitle += documentOriginalTitle;
+
+        document.title = newTitle;
 
         document.addEventListener('visibilitychange', function() {
             if (documentOriginalTitle !== '') {