diff --git a/boards/models/tag.py b/boards/models/tag.py
--- a/boards/models/tag.py
+++ b/boards/models/tag.py
@@ -7,11 +7,9 @@ from django.db.models import Count
 MAX_TAG_FONT = 1
 MIN_TAG_FONT = 0.2
 
-TAG_POPULARITY_MULTIPLIER = 10
+TAG_POPULARITY_MULTIPLIER = 20
 
-OPENING_POST_POPULARITY = 0.1
-REPLY_POPULARITY = 0.005
-ARCHIVE_POPULARITY_MODIFIER = 0.1
+ARCHIVE_POPULARITY_MODIFIER = 0.5
 
 
 class TagManager(models.Manager):
@@ -54,7 +52,11 @@ class Tag(models.Model):
         tag_reply_count = 0.0
 
         for thread in self.threads.all():
-            tag_reply_count += thread.get_reply_count()
+            if thread.archived:
+                modifier = ARCHIVE_POPULARITY_MODIFIER
+            else:
+                modifier = 1
+            tag_reply_count += thread.get_reply_count() * modifier
 
         popularity = tag_reply_count / all_post_count
 
@@ -84,8 +86,8 @@ class Tag(models.Model):
 
         popularity = self.get_popularity()
 
-        font_value = popularity * TAG_POPULARITY_MULTIPLIER
-	font_value = max(font_value, MIN_TAG_FONT)
+        font_value = popularity * Tag.objects.all().count()
+        font_value = max(font_value, MIN_TAG_FONT)
         font_value = min(font_value, MAX_TAG_FONT)
 
         return str(font_value)