diff --git a/rhodecode/events/repo.py b/rhodecode/events/repo.py
--- a/rhodecode/events/repo.py
+++ b/rhodecode/events/repo.py
@@ -132,7 +132,8 @@ def _commits_as_dict(event, commit_ids, 
 
     missing_commits = set(commit_ids) - set(c['raw_id'] for c in commits)
     if missing_commits:
-        log.error('missing commits: %s' % ', '.join(missing_commits))
+        log.error('Inconsistent repository state. '
+                  'Missing commits: %s' % ', '.join(missing_commits))
 
     return commits