diff --git a/rhodecode/public/css/login.less b/rhodecode/public/css/login.less
--- a/rhodecode/public/css/login.less
+++ b/rhodecode/public/css/login.less
@@ -106,6 +106,12 @@
             width: 100%;
             margin: @padding 0;
         }
+        .pwd_reset {
+            font-weight: normal;
+        }
+        .new_account {
+            font-weight: bold;
+        }
     }
     .register_message,
     .activation_msg {
diff --git a/rhodecode/templates/login.mako b/rhodecode/templates/login.mako
--- a/rhodecode/templates/login.mako
+++ b/rhodecode/templates/login.mako
@@ -69,7 +69,7 @@
 
                     <p class="links">
                     %if h.HasPermissionAny('hg.admin', 'hg.register.auto_activate', 'hg.register.manual_activate')():
-                        ${h.link_to(_("Create a new account."), request.route_path('register'))}
+                        ${h.link_to(_("Create a new account."), request.route_path('register'), class_='new_account')}
                     %endif
                     </p>