diff --git a/IPython/testing/plugin/test_exampleip.txt b/IPython/testing/plugin/test_exampleip.txt
index 8afcbfd..96b1eae 100644
--- a/IPython/testing/plugin/test_exampleip.txt
+++ b/IPython/testing/plugin/test_exampleip.txt
@@ -21,7 +21,7 @@ Another example::
 
 Just like in IPython docstrings, you can use all IPython syntax and features::
 
-    In [9]: !echo "hello"
+    In [9]: !echo hello
     hello
 
     In [10]: a='hi'