diff --git a/README.rst b/README.rst
index e38b712..0371848 100644
--- a/README.rst
+++ b/README.rst
@@ -13,8 +13,8 @@
 .. image:: https://raster.shields.io/badge/Follows-NEP29-brightgreen.png
     :target: https://numpy.org/neps/nep-0029-deprecation_policy.html
 
-.. image:: https://tidelift.com/subscription/pkg/pypi-ipython
-    :target: https://tidelift.com/badges/package/pypi/ipython?style=flat
+.. image:: https://tidelift.com/badges/package/pypi/ipython?style=flat
+    :target: https://tidelift.com/subscription/pkg/pypi-ipython
 
 
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