diff --git a/IPython/html.py b/IPython/html.py
index f1c0d86..3e233dc 100644
--- a/IPython/html.py
+++ b/IPython/html.py
@@ -15,3 +15,6 @@ from IPython.utils.shimmodule import ShimModule
 sys.modules['IPython.html'] = ShimModule(
     src='IPython.html', mirror='jupyter_notebook')
 
+if __name__ == '__main__':
+    from jupyter_notebook import notebookapp as app
+    app.launch_new_instance()