diff --git a/IPython/core/release.py b/IPython/core/release.py
index b1c61d9..402c2ed 100644
--- a/IPython/core/release.py
+++ b/IPython/core/release.py
@@ -12,10 +12,6 @@
 #  The full license is in the file COPYING.txt, distributed with this software.
 #-----------------------------------------------------------------------------
 
-# Name of the package for release purposes.  This is the name which labels
-# the tarballs and RPMs made by distutils, so it's best to lowercase it.
-name = 'ipython'
-
 # IPython version information.  An empty _version_extra corresponds to a full
 # release.  'dev' as a _version_extra string means this is a development
 # version
@@ -40,49 +36,6 @@ version_info = (_version_major, _version_minor, _version_patch, _version_extra)
 kernel_protocol_version_info = (5, 0)
 kernel_protocol_version = "%i.%i" % kernel_protocol_version_info
 
-description = "IPython: Productive Interactive Computing"
-
-long_description = \
-"""
-IPython provides a rich toolkit to help you make the most out of using Python
-interactively.  Its main components are:
-
-* A powerful interactive Python shell
-* A `Jupyter <https://jupyter.org/>`_ kernel to work with Python code in Jupyter
-  notebooks and other interactive frontends.
-
-The enhanced interactive Python shells have the following main features:
-
-* Comprehensive object introspection.
-
-* Input history, persistent across sessions.
-
-* Caching of output results during a session with automatically generated
-  references.
-
-* Extensible tab completion, with support by default for completion of python
-  variables and keywords, filenames and function keywords.
-
-* Extensible system of 'magic' commands for controlling the environment and
-  performing many tasks related either to IPython or the operating system.
-
-* A rich configuration system with easy switching between different setups
-  (simpler than changing $PYTHONSTARTUP environment variables every time).
-
-* Session logging and reloading.
-
-* Extensible syntax processing for special purpose situations.
-
-* Access to the system shell with user-extensible alias system.
-
-* Easily embeddable in other Python programs and GUIs.
-
-* Integrated access to the pdb debugger and the Python profiler.
-
-The latest development version is always available from IPython's `GitHub
-site <http://github.com/ipython>`_.
-"""
-
 license = 'BSD'
 
 authors = {'Fernando' : ('Fernando Perez','fperez.net@gmail.com'),
@@ -99,21 +52,3 @@ authors = {'Fernando' : ('Fernando Perez','fperez.net@gmail.com'),
 author = 'The IPython Development Team'
 
 author_email = 'ipython-dev@python.org'
-
-url = 'https://ipython.org'
-
-
-platforms = ['Linux','Mac OSX','Windows']
-
-keywords = ['Interactive','Interpreter','Shell', 'Embedding']
-
-classifiers = [
-    'Framework :: IPython',
-    'Intended Audience :: Developers',
-    'Intended Audience :: Science/Research',
-    'License :: OSI Approved :: BSD License',
-    'Programming Language :: Python',
-    'Programming Language :: Python :: 3',
-    'Programming Language :: Python :: 3 :: Only',
-    'Topic :: System :: Shells'
-    ]
diff --git a/setup.cfg b/setup.cfg
index f94d002..c1de302 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -1,11 +1,65 @@
 [metadata]
+name = ipython
 version = attr: IPython.core.release.__version__
+url = https://ipython.org
+description = IPython: Productive Interactive Computing
+long_description_content_type = text/x-rst
+long_description = IPython provides a rich toolkit to help you make the most out of using Python
+    interactively.  Its main components are:
+
+    * A powerful interactive Python shell
+    * A `Jupyter <https://jupyter.org/>`_ kernel to work with Python code in Jupyter
+    notebooks and other interactive frontends.
+
+    The enhanced interactive Python shells have the following main features:
+
+    * Comprehensive object introspection.
+
+    * Input history, persistent across sessions.
+
+    * Caching of output results during a session with automatically generated
+    references.
+
+    * Extensible tab completion, with support by default for completion of python
+    variables and keywords, filenames and function keywords.
+
+    * Extensible system of 'magic' commands for controlling the environment and
+    performing many tasks related either to IPython or the operating system.
+
+    * A rich configuration system with easy switching between different setups
+    (simpler than changing $PYTHONSTARTUP environment variables every time).
+
+    * Session logging and reloading.
+
+    * Extensible syntax processing for special purpose situations.
+
+    * Access to the system shell with user-extensible alias system.
+
+    * Easily embeddable in other Python programs and GUIs.
+
+    * Integrated access to the pdb debugger and the Python profiler.
+
+    The latest development version is always available from IPython's `GitHub
+    site <http://github.com/ipython>`_.
+
 license_file = LICENSE
 project_urls =
     Documentation = https://ipython.readthedocs.io/
     Funding = https://numfocus.org/
     Source = https://github.com/ipython/ipython
     Tracker = https://github.com/ipython/ipython/issues
+keywords = Interactive, Interpreter, Shell, Embedding
+platforms = Linux, Mac OSX, Windows
+classifiers =
+    Framework :: IPython
+    Intended Audience :: Developers
+    Intended Audience :: Science/Research
+    License :: OSI Approved :: BSD License
+    Programming Language :: Python
+    Programming Language :: Python :: 3
+    Programming Language :: Python :: 3 :: Only
+    Topic :: System :: Shell
+
 
 [options]
 packages = find:
diff --git a/setupbase.py b/setupbase.py
index 5a92b0d..1100985 100644
--- a/setupbase.py
+++ b/setupbase.py
@@ -62,16 +62,9 @@ execfile(pjoin(repo_root, 'IPython','core','release.py'), globals())
 # Create a dict with the basic information
 # This dict is eventually passed to setup after additional keys are added.
 setup_args = dict(
-      name             = name,
-      description      = description,
-      long_description = long_description,
       author           = author,
       author_email     = author_email,
-      url              = url,
       license          = license,
-      platforms        = platforms,
-      keywords         = keywords,
-      classifiers      = classifiers,
       cmdclass         = {'install_data': install_data_ext},
       )