diff --git a/IPython/core/display.py b/IPython/core/display.py
index 2c9cc01..0915ede 100644
--- a/IPython/core/display.py
+++ b/IPython/core/display.py
@@ -164,20 +164,13 @@ def display(*objs, **kwargs):
         format = InteractiveShell.instance().display_formatter.format
 
     for obj in objs:
-
-        # If _ipython_display_ is defined, use that to display this object.
-        display_method = _safe_get_formatter_method(obj, '_ipython_display_')
-        if display_method is not None:
-            try:
-                display_method(**kwargs)
-            except NotImplementedError:
-                pass
-            else:
-                continue
         if raw:
             publish_display_data(data=obj, metadata=metadata)
         else:
             format_dict, md_dict = format(obj, include=include, exclude=exclude)
+            if not format_dict:
+                # nothing to display (e.g. _ipython_display_ took over)
+                continue
             if metadata:
                 # kwarg-specified metadata gets precedence
                 _merge(md_dict, metadata)
diff --git a/IPython/core/displayhook.py b/IPython/core/displayhook.py
index 544867a..9c1ce82 100644
--- a/IPython/core/displayhook.py
+++ b/IPython/core/displayhook.py
@@ -221,20 +221,13 @@ class DisplayHook(Configurable):
         """
         self.check_for_underscore()
         if result is not None and not self.quiet():
-            # If _ipython_display_ is defined, use that to display this object.
-            display_method = _safe_get_formatter_method(result, '_ipython_display_')
-            if display_method is not None:
-                try:
-                    return display_method()
-                except NotImplementedError:
-                    pass
-            
             self.start_displayhook()
             self.write_output_prompt()
             format_dict, md_dict = self.compute_format_data(result)
-            self.write_format_data(format_dict, md_dict)
             self.update_user_ns(result)
-            self.log_output(format_dict)
+            if format_dict:
+                self.write_format_data(format_dict, md_dict)
+                self.log_output(format_dict)
             self.finish_displayhook()
 
     def cull_cache(self):
diff --git a/IPython/core/formatters.py b/IPython/core/formatters.py
index 6ceb23c..69d5ed3 100644
--- a/IPython/core/formatters.py
+++ b/IPython/core/formatters.py
@@ -24,6 +24,7 @@ from IPython.core.getipython import get_ipython
 from IPython.lib import pretty
 from IPython.utils.traitlets import (
     Bool, Dict, Integer, Unicode, CUnicode, ObjectName, List,
+    Instance,
 )
 from IPython.utils.py3compat import (
     unicode_to_str, with_metaclass, PY3, string_types, unicode_type,
@@ -89,6 +90,10 @@ class DisplayFormatter(Configurable):
             else:
                 formatter.enabled = False
     
+    self_formatter = Instance(__name__ +'.SelfDisplayingFormatter')
+    def _self_formatter_default(self):
+        return SelfDisplayingFormatter(parent=self)
+    
     # A dict of formatter whose keys are format types (MIME types) and whose
     # values are subclasses of BaseFormatter.
     formatters = Dict()
@@ -158,7 +163,11 @@ class DisplayFormatter(Configurable):
         """
         format_dict = {}
         md_dict = {}
-
+        
+        if self.self_formatter(obj):
+            # object handled itself, don't proceed
+            return {}, {}
+        
         for format_type, formatter in self.formatters.items():
             if include and format_type not in include:
                 continue
@@ -831,6 +840,40 @@ class PDFFormatter(BaseFormatter):
 
     _return_type = (bytes, unicode_type)
 
+class SelfDisplayingFormatter(BaseFormatter):
+    """A Formatter for objects that know how to display themselves.
+    
+    To define the callables that compute the representation of your
+    objects, define a :meth:`_ipython_display_` method or use the :meth:`for_type`
+    or :meth:`for_type_by_name` methods to register functions that handle
+    this. Unlike mime-type displays, this method should not return anything,
+    instead calling any appropriate display methods itself.
+    
+    This display formatter has highest priority.
+    If it fires, no other display formatter will be called.
+    """
+    print_method = ObjectName('_ipython_display_')
+    _return_type = (type(None), bool)
+    
+
+    @warn_format_error
+    def __call__(self, obj):
+        """Compute the format for an object."""
+        if self.enabled:
+            # lookup registered printer
+            try:
+                printer = self.lookup(obj)
+            except KeyError:
+                pass
+            else:
+                printer(obj)
+                return True
+            # Finally look for special method names
+            method = _safe_get_formatter_method(obj, self.print_method)
+            if method is not None:
+                method()
+                return True
+
 
 FormatterABC.register(BaseFormatter)
 FormatterABC.register(PlainTextFormatter)
@@ -843,6 +886,7 @@ FormatterABC.register(JPEGFormatter)
 FormatterABC.register(LatexFormatter)
 FormatterABC.register(JSONFormatter)
 FormatterABC.register(JavascriptFormatter)
+FormatterABC.register(SelfDisplayingFormatter)
 
 
 def format_display_data(obj, include=None, exclude=None):