diff --git a/IPython/core/interactiveshell.py b/IPython/core/interactiveshell.py
index 91854a9..d987db3 100644
--- a/IPython/core/interactiveshell.py
+++ b/IPython/core/interactiveshell.py
@@ -83,6 +83,18 @@ from warnings import warn
 from logging import error
 import IPython.core.hooks
 
+try:
+    import docrepr.sphinxify as sphx
+
+    def docformat(doc):
+        dirname = tempfile.mkdtemp(prefix='ipython_sphinxify_')
+        return {
+            'text/html': sphx.sphinxify(doc, dirname),
+            'text/plain': doc
+        }
+except:
+    docformat = None
+
 #-----------------------------------------------------------------------------
 # Globals
 #-----------------------------------------------------------------------------
@@ -1528,7 +1540,7 @@ class InteractiveShell(SingletonConfigurable):
         info = self._object_find(oname, namespaces)
         if info.found:
             pmethod = getattr(self.inspector, meth)
-            formatter = format_screen if info.ismagic else None
+            formatter = format_screen if info.ismagic else docformat
             if meth == 'pdoc':
                 pmethod(info.obj, oname, formatter)
             elif meth == 'pinfo':
diff --git a/IPython/core/oinspect.py b/IPython/core/oinspect.py
index d1a122e..ed4970c 100644
--- a/IPython/core/oinspect.py
+++ b/IPython/core/oinspect.py
@@ -546,11 +546,16 @@ class Inspector(Colorable):
                 title = header((title+":").ljust(title_width))
             out.append(cast_unicode(title) + cast_unicode(content))
         return "\n".join(out)
-    
+
     def _format_info(self, obj, oname='', formatter=None, info=None, detail_level=0):
         """Format an info dict as text"""
-        info = self.info(obj, oname=oname, formatter=formatter,
+
+        # hack docstring rendering
+        info = self.info(obj, oname=oname, formatter=None,
                             info=info, detail_level=detail_level)
+        if formatter:
+            return formatter(info["docstring"])
+
         displayfields = []
         def add_fields(fields):
             for title, key in fields: