diff --git a/IPython/core/display.py b/IPython/core/display.py
index fa3dea0..1b98dbb 100644
--- a/IPython/core/display.py
+++ b/IPython/core/display.py
@@ -252,8 +252,9 @@ def display(*objs, include=None, exclude=None, metadata=None, transient=None, di
     display in IPython by following the above approach. But in practice, you
     often need to work with existing classes that you can't easily modify.
 
-    You can refer to the documentation on IPython display formatters in order to
-    register custom formatters for already existing types.
+    You can refer to the documentation on integrating with the display system in
+    order to register custom formatters for already existing types
+    (:ref:`integrating_rich_display`).
 
     .. versionadded:: 5.4 display available without import
     .. versionadded:: 6.1 display available without import
diff --git a/docs/source/config/integrating.rst b/docs/source/config/integrating.rst
index 5db55b5..368761e 100644
--- a/docs/source/config/integrating.rst
+++ b/docs/source/config/integrating.rst
@@ -19,6 +19,8 @@ returns a list of objects which are possible keys in a subscript expression
 .. versionadded:: 5.0
    Custom key completions
 
+.. _integrating_rich_display:
+
 Rich display
 ============