add unformal Name for 1.0

IPython/core/release.py

@@ -26,6 +26,8 b" _version_extra = 'dev'"
 #_version_extra = 'rc1'
 # _version_extra = ''  # Uncomment this for full releases
 
+unformal_name = 'An Afternoon Hack'
+
 # Construct full version string from these.
 _ver = [_version_major, _version_minor, _version_patch]
 

IPython/core/usage.py

@@ -550,7 +550,10 b' gui_note = """\\'
 default_banner_parts = [
     'Python %s\n' % (sys.version.split('\n')[0],),
     'Type "copyright", "credits" or "license" for more information.\n\n',
-    'IPython %s -- An enhanced Interactive Python.\n' % (release.version,),
+    'IPython {version} ({name}) -- An enhanced Interactive Python.\n'.format(
+        version=release.version,
+        name=release.unformal_name
+        ),
     quick_guide
 ]