clear _reply_content cache before using it

Any exceptions raised in startup code could be interpreted
as the first actual execution failing.

IPython/kernel/zmq/ipkernel.py

@@ -383,8 +383,9 b' class Kernel(Configurable):'
             self._publish_pyin(code, parent, shell.execution_count)
 
         reply_content = {}
-        try:
             # FIXME: the shell calls the exception handler itself.
+        shell._reply_content = None
+        try:
             shell.run_cell(code, store_history=store_history, silent=silent)
         except:
             status = u'error'