diff --git a/rhodecode/templates/admin/repos/repos.html b/rhodecode/templates/admin/repos/repos.html
--- a/rhodecode/templates/admin/repos/repos.html
+++ b/rhodecode/templates/admin/repos/repos.html
@@ -18,7 +18,7 @@
         ${self.breadcrumbs()}
         <ul class="links">
           <li>
-            <span>${h.link_to(_(u'ADD REPOSITORY'),h.url('new_repo'))}</span>
+            <span>${h.link_to(_(u'Add repository'),h.url('new_repo'))}</span>
           </li>
         </ul>
     </div>
diff --git a/rhodecode/templates/admin/repos_groups/repos_groups_edit.html b/rhodecode/templates/admin/repos_groups/repos_groups_edit.html
--- a/rhodecode/templates/admin/repos_groups/repos_groups_edit.html
+++ b/rhodecode/templates/admin/repos_groups/repos_groups_edit.html
@@ -23,7 +23,7 @@
         ${self.breadcrumbs()}
         <ul class="links">
           <li>
-            <span>${h.link_to(_(u'ADD NEW CHILD GROUP'),h.url('new_repos_group', parent_group=c.repos_group.group_id))}</span>
+            <span>${h.link_to(_(u'Add new child group'),h.url('new_repos_group', parent_group=c.repos_group.group_id))}</span>
           </li>
         </ul>
     </div>
diff --git a/rhodecode/templates/admin/repos_groups/repos_groups_show.html b/rhodecode/templates/admin/repos_groups/repos_groups_show.html
--- a/rhodecode/templates/admin/repos_groups/repos_groups_show.html
+++ b/rhodecode/templates/admin/repos_groups/repos_groups_show.html
@@ -19,7 +19,7 @@
         ${self.breadcrumbs()}
         <ul class="links">
           <li>
-            <span>${h.link_to(_(u'ADD NEW GROUP'),h.url('new_repos_group'))}</span>
+            <span>${h.link_to(_(u'Add new group'),h.url('new_repos_group'))}</span>
           </li>
         </ul>
     </div>
diff --git a/rhodecode/templates/admin/users/users.html b/rhodecode/templates/admin/users/users.html
--- a/rhodecode/templates/admin/users/users.html
+++ b/rhodecode/templates/admin/users/users.html
@@ -20,7 +20,7 @@
         ${self.breadcrumbs()}
         <ul class="links">
           <li>
-            <span>${h.link_to(_(u'ADD NEW USER'),h.url('new_user'))}</span>
+            <span>${h.link_to(_(u'Add new user'),h.url('new_user'))}</span>
           </li>
         </ul>
     </div>
diff --git a/rhodecode/templates/admin/users_groups/users_groups.html b/rhodecode/templates/admin/users_groups/users_groups.html
--- a/rhodecode/templates/admin/users_groups/users_groups.html
+++ b/rhodecode/templates/admin/users_groups/users_groups.html
@@ -20,7 +20,7 @@
         ${self.breadcrumbs()}
         <ul class="links">
           <li>
-            <span>${h.link_to(_(u'ADD NEW USER GROUP'),h.url('new_users_group'))}</span>
+            <span>${h.link_to(_(u'Add new user group'),h.url('new_users_group'))}</span>
           </li>
 
         </ul>
diff --git a/rhodecode/templates/index_base.html b/rhodecode/templates/index_base.html
--- a/rhodecode/templates/index_base.html
+++ b/rhodecode/templates/index_base.html
@@ -10,9 +10,9 @@
                 <ul class="links">
                   <li>
                   %if c.group:
-                    <span>${h.link_to(_('ADD REPOSITORY'),h.url('admin_settings_create_repository',parent_group=c.group.group_id))}</span>
+                    <span>${h.link_to(_('Add repository'),h.url('admin_settings_create_repository',parent_group=c.group.group_id))}</span>
                   %else:
-                    <span>${h.link_to(_('ADD REPOSITORY'),h.url('admin_settings_create_repository'))}</span>
+                    <span>${h.link_to(_('Add repository'),h.url('admin_settings_create_repository'))}</span>
                   %endif
                   </li>
                 </ul>