diff --git a/rhodecode/model/notification.py b/rhodecode/model/notification.py
--- a/rhodecode/model/notification.py
+++ b/rhodecode/model/notification.py
@@ -270,8 +270,9 @@ class EmailNotificationModel(BaseModel):
 
         base = self.email_types.get(type_, self.email_types[self.TYPE_DEFAULT])
         email_template = self._tmpl_lookup.get_template(base)
-        # translator inject
-        _kwargs = {'_': _}
+        # translator and helpers inject
+        _kwargs = {'_': _,
+                   'h': h}
         _kwargs.update(kwargs)
         log.debug('rendering tmpl %s with kwargs %s' % (base, _kwargs))
         return email_template.render(**_kwargs)
diff --git a/rhodecode/templates/email_templates/pull_request.html b/rhodecode/templates/email_templates/pull_request.html
--- a/rhodecode/templates/email_templates/pull_request.html
+++ b/rhodecode/templates/email_templates/pull_request.html
@@ -1,9 +1,10 @@
 ## -*- coding: utf-8 -*-
 <%inherit file="main.html"/>
 
-${_('User %s opened pull request for repository %s and wants you to review changes.') % ('<b>%s</b>' % pr_user_created,pr_repo_url)}
+${_('User %s opened pull request for repository %s and wants you to review changes.') % (('<b>%s</b>' % pr_user_created),pr_repo_url) |n}
 <div>${_('title')}: ${pr_title}</div>
 <div>${_('description')}:</div>
+<div>${_('View this pull request here')}: ${pr_url}</div>
 <p>
 ${body}
 </p>
@@ -15,4 +16,4 @@
 %endfor
 </ul>
 
-${_('View this pull request here')}: ${pr_url}
+