diff --git a/mercurial/cmdutil.py b/mercurial/cmdutil.py
--- a/mercurial/cmdutil.py
+++ b/mercurial/cmdutil.py
@@ -2154,6 +2154,7 @@ def _graphnodeformatter(ui, displayer):
     if not spec:
         return templatekw.showgraphnode  # fast path for "{graphnode}"
 
+    spec = templater.unquotestring(spec)
     templ = formatter.gettemplater(ui, 'graphnode', spec)
     cache = {}
     if isinstance(displayer, changeset_templater):
diff --git a/tests/test-glog.t b/tests/test-glog.t
--- a/tests/test-glog.t
+++ b/tests/test-glog.t
@@ -2398,7 +2398,7 @@ working-directory revision
 
 node template with changeset_printer:
 
-  $ hg log -Gqr 5:7 --config ui.graphnodetemplate='{rev}'
+  $ hg log -Gqr 5:7 --config ui.graphnodetemplate='"{rev}"'
   7  7:02dbb8e276b8
   |
   6    6:fc281d8ff18d