diff --git a/doc/hgrc.5.txt b/doc/hgrc.5.txt
--- a/doc/hgrc.5.txt
+++ b/doc/hgrc.5.txt
@@ -110,6 +110,24 @@ ui::
   verbose;;
     Increase the amount of output printed.  True or False.  Default is False.
 
+web::
+  Web interface configuration.
+  name;;
+    Repository name to use in the web interface. Default is current
+    working directory.
+  address;;
+    Interface address to bind to. Default is all.
+  port;;
+    Port to listen on. Default is 8000.
+  ipv6;;
+    Whether to use IPv6. Default is false.
+  accesslog;;
+    Where to output the access log. Default is stdout.
+  errorlog;;
+    Where to output the error log. Default is stderr.
+  templates;;
+    Where to find the HTML templates. Default is install path.
+
 AUTHOR
 ------
 Bryan O'Sullivan <bos@serpentine.com>.
diff --git a/mercurial/commands.py b/mercurial/commands.py
--- a/mercurial/commands.py
+++ b/mercurial/commands.py
@@ -1087,16 +1087,9 @@ def serve(ui, repo, **opts):
                 r = repo.addchangegroup(fin)
                 respond("")
 
-    def openlog(opt, default):
-        if opts[opt] and opts[opt] != '-':
-            return open(opts[opt], 'w')
-        else:
-            return default
-
     httpd = hgweb.create_server(repo.root, opts["name"], opts["templates"],
                                 opts["address"], opts["port"], opts["ipv6"],
-                                openlog('accesslog', sys.stdout),
-                                openlog('errorlog', sys.stderr))
+                                opts['accesslog'], opts['errorlog'])
     if ui.verbose:
         addr, port = httpd.socket.getsockname()
         if addr == '0.0.0.0':
@@ -1368,9 +1361,9 @@ table = {
         (serve,
          [('A', 'accesslog', '', 'access log file'),
           ('E', 'errorlog', '', 'error log file'),
-          ('p', 'port', 8000, 'listen port'),
+          ('p', 'port', 0, 'listen port'),
           ('a', 'address', '', 'interface address'),
-          ('n', 'name', os.getcwd(), 'repository name'),
+          ('n', 'name', "", 'repository name'),
           ('', 'stdio', None, 'for remote clients'),
           ('t', 'templates', "", 'template map'),
           ('6', 'ipv6', None, 'use IPv6 in addition to IPv4')],
diff --git a/mercurial/hgweb.py b/mercurial/hgweb.py
--- a/mercurial/hgweb.py
+++ b/mercurial/hgweb.py
@@ -119,7 +119,7 @@ class hgweb:
     maxfiles = 10
 
     def __init__(self, path, name, templates = ""):
-        self.templates = templates or templatepath()
+        self.templates = templates
         self.reponame = name
         self.path = path
         self.mtime = -1
@@ -603,7 +603,9 @@ class hgweb:
         self.refresh()
         args = cgi.parse()
 
-        m = os.path.join(self.templates, "map")
+        t = self.templates or self.repo.ui.config("web", "templates",
+                                                  templatepath())
+        m = os.path.join(t, "map")
         if args.has_key('style'):
             b = os.path.basename("map-" + args['style'][0])
             p = os.path.join(self.templates, b)
@@ -615,9 +617,11 @@ class hgweb:
         if "?" in uri: uri = uri.split("?")[0]
         url = "http://%s%s%s" % (os.environ["SERVER_NAME"], port, uri)
 
+        name = self.reponame or self.repo.ui.config("web", "name", os.getcwd())
+
         self.t = templater(m, self.filters,
                            {"url":url,
-                            "repo":self.reponame,
+                            "repo":name,
                             "header":header,
                             "footer":footer,
                             })
@@ -705,6 +709,26 @@ class hgweb:
 def create_server(path, name, templates, address, port, use_ipv6 = False,
                   accesslog = sys.stdout, errorlog = sys.stderr):
 
+    def openlog(opt, default):
+        if opt and opt != '-':
+            return open(opt, 'w')
+        return default
+
+    u = ui()
+    repo = repository(u, path)
+    if not address:
+        address = u.config("web", "address", "")
+    if not port:
+        print port
+        port = int(u.config("web", "port", 8000))
+    if not use_ipv6:
+        use_ipv6 = u.configbool("web", "ipv6")
+
+    accesslog = openlog(accesslog or u.config("web", "accesslog", "-"),
+                        sys.stdout)
+    errorlog = openlog(errorlog or u.config("web", "errorlog", "-"),
+                       sys.stderr)
+
     import BaseHTTPServer
 
     class IPv6HTTPServer(BaseHTTPServer.HTTPServer):