diff --git a/mercurial/cmdutil.py b/mercurial/cmdutil.py
--- a/mercurial/cmdutil.py
+++ b/mercurial/cmdutil.py
@@ -2279,7 +2279,7 @@ def add(ui, repo, match, prefix, explici
         sub = wctx.sub(subpath)
         try:
             submatch = matchmod.subdirmatcher(subpath, match)
-            if opts.get('subrepos'):
+            if opts.get(r'subrepos'):
                 bad.extend(sub.add(ui, submatch, prefix, False, **opts))
             else:
                 bad.extend(sub.add(ui, submatch, prefix, True, **opts))
@@ -2287,7 +2287,7 @@ def add(ui, repo, match, prefix, explici
             ui.status(_("skipping missing subrepository: %s\n")
                            % join(subpath))
 
-    if not opts.get('dry_run'):
+    if not opts.get(r'dry_run'):
         rejected = wctx.add(names, prefix)
         bad.extend(f for f in rejected if f in match.files())
     return bad
diff --git a/mercurial/commands.py b/mercurial/commands.py
--- a/mercurial/commands.py
+++ b/mercurial/commands.py
@@ -255,8 +255,7 @@ def add(ui, repo, *pats, **opts):
     Returns 0 if all files are successfully added.
     """
 
-    opts = pycompat.byteskwargs(opts)
-    m = scmutil.match(repo[None], pats, opts)
+    m = scmutil.match(repo[None], pats, pycompat.byteskwargs(opts))
     rejected = cmdutil.add(ui, repo, m, "", False, **opts)
     return rejected and 1 or 0
 
diff --git a/mercurial/subrepo.py b/mercurial/subrepo.py
--- a/mercurial/subrepo.py
+++ b/mercurial/subrepo.py
@@ -1771,7 +1771,7 @@ class gitsubrepo(abstractsubrepo):
                 if exact:
                     rejected.append(f)
                 continue
-            if not opts.get('dry_run'):
+            if not opts.get(r'dry_run'):
                 self._gitcommand(command + [f])
 
         for f in rejected: