diff --git a/hgext/githelp.py b/hgext/githelp.py
--- a/hgext/githelp.py
+++ b/hgext/githelp.py
@@ -192,12 +192,15 @@ def am(ui, repo, *args, **kwargs):
 def apply(ui, repo, *args, **kwargs):
     cmdoptions = [
         ('p', 'p', int, ''),
+        ('', 'directory', '', ''),
     ]
     args, opts = parseoptions(ui, cmdoptions, args)
 
     cmd = Command('import --no-commit')
     if (opts.get('p')):
         cmd['-p'] = opts.get('p')
+    if opts.get('directory'):
+        cmd['--prefix'] = opts.get('directory')
     cmd.extend(args)
 
     ui.status((bytes(cmd)), "\n")
diff --git a/tests/test-githelp.t b/tests/test-githelp.t
--- a/tests/test-githelp.t
+++ b/tests/test-githelp.t
@@ -256,6 +256,10 @@ githelp for apply with directory strip c
   $ hg githelp -- apply -p 5
   hg import --no-commit -p 5
 
+githelp for apply with prefix directory
+  $ hg githelp -- apply --directory=modules
+  hg import --no-commit --prefix modules
+
 git merge-base
   $ hg githelp -- git merge-base --is-ancestor
   ignoring unknown option --is-ancestor