diff --git a/mercurial/configitems.py b/mercurial/configitems.py
--- a/mercurial/configitems.py
+++ b/mercurial/configitems.py
@@ -1310,7 +1310,7 @@ coreconfigitem(
 )
 coreconfigitem(
     b'hooks',
-    b'.*',
+    b'[^:]*',
     default=dynamicdefault,
     generic=True,
 )
diff --git a/mercurial/hook.py b/mercurial/hook.py
--- a/mercurial/hook.py
+++ b/mercurial/hook.py
@@ -224,7 +224,11 @@ def _hookitems(ui, _untrusted=False):
     """return all hooks items ready to be sorted"""
     hooks = {}
     for name, cmd in ui.configitems(b'hooks', untrusted=_untrusted):
-        if name.startswith(b'priority.') or name.startswith(b'tonative.'):
+        if (
+            name.startswith(b'priority.')
+            or name.startswith(b'tonative.')
+            or b':' in name
+        ):
             continue
 
         priority = ui.configint(b'hooks', b'priority.%s' % name, 0)