diff --git a/mercurial/commands.py b/mercurial/commands.py
--- a/mercurial/commands.py
+++ b/mercurial/commands.py
@@ -1002,13 +1002,15 @@ def bookmark(ui, repo, *names, **opts):
             else:
                 prefix, label = ' ', ''
 
-            if ui.quiet:
-                ui.write("%s\n" % bmark, label=label)
-            else:
-                pad = " " * (25 - encoding.colwidth(bmark))
-                ui.write(" %s %s%s %d:%s\n" % (
-                    prefix, bmark, pad, repo.changelog.rev(n), hexfn(n)),
+            if not ui.quiet:
+                ui.write(' %s ' % prefix, label=label)
+            ui.write(bmark, label=label)
+            pad = " " * (25 - encoding.colwidth(bmark))
+            if not ui.quiet:
+                ui.write('%s %d:%s' % (
+                    pad, repo.changelog.rev(n), hexfn(n)),
                     label=label)
+            ui.write('\n')
 
 @command('branch',
     [('f', 'force', None,
diff --git a/tests/test-bookmarks-current.t b/tests/test-bookmarks-current.t
--- a/tests/test-bookmarks-current.t
+++ b/tests/test-bookmarks-current.t
@@ -18,7 +18,7 @@ list bookmarks with color
 
   $ hg --config extensions.color= --config color.mode=ansi \
   >     bookmark --color=always
-  \x1b[0;32m * X                         -1:000000000000\x1b[0m (esc)
+  \x1b[0;32m * \x1b[0m\x1b[0;32mX\x1b[0m\x1b[0;32m                         -1:000000000000\x1b[0m (esc)
 
 update to bookmark X
 
diff --git a/tests/test-bookmarks.t b/tests/test-bookmarks.t
--- a/tests/test-bookmarks.t
+++ b/tests/test-bookmarks.t
@@ -18,7 +18,7 @@ list bookmarks with color
 
   $ hg --config extensions.color= --config color.mode=ansi \
   >    bookmarks --color=always
-  \x1b[0;32m * X                         -1:000000000000\x1b[0m (esc)
+  \x1b[0;32m * \x1b[0m\x1b[0;32mX\x1b[0m\x1b[0;32m                         -1:000000000000\x1b[0m (esc)
 
   $ echo a > a
   $ hg add a