setup: further improve the error path for version retrieval This is a new take at the problem that 8d390a13474d tried to tackle. There was two issues after that previous improvement: - the 0.0+ version could survive a bit too long and reaching the installer version and staying there. - multiple use case where still failing. So the new code is better at: - always succeeding when running `make local` so that we can bootstrap a local version - no using that fallback outside of `make local` to avoid distribution of version with the buggy version number. The setup.py is a gigantic pile of spaghetti code, to the point where pastafarian pilgrim started knocking at its core. However I refrained from cleaning that up since the more to a `setup.cfg` means this code should be deleted soon™.